MEDIA STUDIES - "Key Concept"

It is a combination of the main media concepts which are Media Language, Representation, Audience and Institutions.
          *THE FOUR MAIN KEY CONCEPTS*

"MEDIA LANGUAGE" - Media language can be broken down into four main technical aspects which are "Cinematography", "Editing", "Sound" and "Mise-en-scene". These four main technical aspects can also be broken down into several aspects.

"Cinematography" - This aspects can be divided into four different parts which l normally call "AMPS" which makes it easier to remember them all, meaning

                             * ANGLES - examples (a) high angle (b) low angle (c) eye level

                             *MOVEMENTS - examples (a) panning (b) tracking (c) cranes

                             *POSITIONS

                             *SHOTS - examples (a) long shot (b) birds eye view shot (c) close up shot


"Editing" - This can also be divided into a number of aspects (a) Fast purse editing (b) Special effects   (c) Slow purse editing.

"Sound" - Under sound comes (a) diegetic sound (b) non diegetic sound

"Mise-en-scene" - This involves everything infront of the camera that is also in the frame for example

(a) location (b) props (c) costume


"REPRESENTATION" - Representation covers a lot of things and some of them are (a) Age (b) Gender (c) Ethnicity (d) Sexuality (e) Religional Identity (f) Ability / disability (g) Class / Social status

- The representation that is shown in films and other videos is not always true, some of it is "STERIOTYPE" for example after the 2011 Police Riots and Looting, youth from certain areas are now seen as antisocial and gang members, mainly from Packham, Woolwich and some areas of Birmingham and this is not always true because they are many people from such areas that are innocent.

"AUDIENCE" - Audiences are very important in media becuase they are the onces who see the products that will be produced, it might be a movie, music video, news or even dance video. Audiences can also be categorised  or split into many parts which are:

1. Niche Audience - This is a small group of audince or people with a very unique interest or with the same taste, these are some of the simple definitions. Under "niche audience" there are what are called "DEMOGRAPHICS" and "PSYCHOGRAPHICS" and these also contribute in the differentiation of audience. 

(a) "Demographics" - These put audience into group by factors such as *age *gender *religion *nation *class *ethnicity.

(b) "Psychographics" These also categories  audience into groups in terms of their shared *taste *attitudes *personality types. 

    

    2. Mass Audience - This simply mean a large group of audence or people who watches a certain program, for example a program that have got a mass audience is news.

Still on the audience there are also "AUDIENCE PLEASURES" which are always considered by the production institutes when they are making any program. There are also "USES and GRATIFICATIONS" which were introduced or found by the "BLUMLER and KATZ" in "1974"